5 Best Facebook Marketing Tools to Step Up Your Game in 2023


Social media marketing is a strategy to promote your business or brand online. It is an effective tool that can help you gain customer engagement and exposure to prospective customers. If you are looking to start social media marketing, there are many tools available that can help you achieve your goal without much effort.

In this blog, we will list the 5 best social media marketing tools for small businesses to get started with social media marketing.

Best Facebook Marketing Tools

Converting customers on Facebook ads is a vital part of marketing on the social media platform. Using ads to reach the right audience with your message and ad content that resonates with them is one of the most effective ways to market your product or service.

You can target Facebook ads based on a variety of audience variables, including age, gender, location, interests, and previous ad engagement. By tailoring your ads to these groups, you can ensure you’re reaching the right audience and increasing your ad’s chances of being clicked and viewed.

Another tool for advertising on Facebook is Facebook Live. Live ads allow you to create dynamic content that viewers can interact with as it unfolds. This gives you an opportunity to create content that appeals to a wide audience and encourages people to tune in to watch.

When it comes to marketing on Facebook, nothing beats an organic post. Posting content organically helps provide more credibility and visibility for your brand, which leads to increased awareness and positive comments from followers. You can also use analytics tools like Facebook Insights to get insights into how your advertising efforts are performing.

1. SocialPilot

SocialPilot is a free tool that can be used by businesses of all sizes to manage their social media marketing campaigns. It offers powerful tools for tracking and analyzing your Facebook page’s performance, including audience insights, ad analytics, and content analytics. With these tools, business owners can ensure they’re engaging customers with the right content at the right time.

Additionally, social media marketing with SocialPilot provides valuable insights into how their content is performing on social media. This allows business owners to make informed decisions about their posts and ads.


  • Scheduling & Publishing
  • Social Media Analytics
  • Social Inbox
  • Bulk Scheduling
  • Client Management
  • Social Media Calendar

Free plan: No

Price: Professional $25.50/mo Billed annually (Save 15%).

Start your SocialPilot free 14-days trial now!

Professional plan features
  • 10 Social Media Accounts
  • 1 User

2. Buffer

If you want to step up your game on social media marketing in 2023, then there are several popular tools to consider.

A buffer is a well-known tool for social media management that lets you schedule posts, manage multiple accounts, and measure the performance of your campaigns. It helps you stay on top of your social media content consistently and makes it easy for you to stay on top of your game.


  • Publishing
  • Analytics
  • Engagement
  • Start Page

Free plan: Yes

Price: Essentials $5/month per channel.

Free plan features
  • Basic publishing tools
  • Landing page builder

3. Agorapulse

Agorapulse is a social media analytics tool that can help you track your competitors’ posts, Pages, and ads on Facebook. With Agorapulse, you can analyze how your posts, pages, and ads are performing in real-time. You can also use Agorapulse’s suite of other tools to measure the effectiveness of your posts and ads, such as email marketing campaigns and website metrics.

With Agorapulse, you can analyze your website’s performance on social media. This includes insights about posts, shares, and interactions for both Facebook and Instagram. By using Agorapulse, you can better understand your audience’s preferences and interests.


  • Social Media Inbox
  • Social Media Publishing
  • Social Media Monitoring
  • Soial media Reporting
  • Social Media ROI

Free plan: Yes

Price: Standard US$49 per user/month(Billed annually).

Create Agorapulse free account here!

Standard plan features
  • 10 scheduled posts
  • Basic social Inbox
  • Basic reporting
  • Limited Social Media ROI report
  • Mobile app

4. Hootsuite

Hootsuite is a social media management tool that businesses can use to optimize their campaigns on Facebook. This tool provides access to powerful tools for managing accounts, such as social media scheduling, reporting, and analysis. With this tool, businesses can track the performance of their campaigns in real-time and take action when necessary.

Furthermore, businesses can measure the effectiveness of advertising using metrics such as ad dollars and clicks. And with its analytics tool, businesses can understand how users are interacting with their page and make informed decisions about their content marketing strategy.

Hootsuite offers customer service tools on Facebook to respond to customer complaints quickly and effectively. This includes social media monitoring for key posts and topics, chatbot support for customers seeking assistance, and custom retargeting ads for customers who expressed interest in a product page.

Finally, Hootsuite provides businesses with insights into how users are interacting with their page so they can make informed decisions about the content they post on social media.


  • Publish and schedule
  • Engage customers
  • Monitor activity
  • Advertiser content
  • Analyze results

Free plan: No

Price: Price starts from $49 Per month.

Try the PROFESSIONAL, TEAM plan free for 30 days!

PROFESSIONAL plan features
  • 1 User
  • 10 Social accounts
  • Unlimited posts
  • Post scheduling
  • Access to messages in one inbox

5. Canva

If you’re looking to up your game on Facebook marketing, Canva is a great tool to use. Canva is a user-friendly design platform that allows you to create stunning visual content for your Facebook page with its drag-and-drop features. This includes graphics, videos, and infographics.

With Canva’s social media scheduling features, you can create high-quality content on a schedule. This includes posts, ads, and campaigns. You can also use Canva’s reporting tools to track the performance of your campaigns and see how they performed relative to your target audience.

Lastly, Canva’s A/B testing tools allow you to measure the effects of your campaigns and determine which content performs best. If you’re looking to step up your game on Facebook marketing, Canva is a great tool to use!


  • Invite your team
  • Team templates
  • Brand management
  • Content management
  • Productivity
  • Brand controls
  • SSO & security
  • Integrations

Free plan: Yes

Price: Price starts from $12.99/user Per month.

Free plan features
  • Drag and drop editor for easy customizations
  • 250,000+ free templates
  • 100+ design types(social media posts, presentations, letters, and more)
  • 1+ million free photos and graphics
  • invite others to design and work with
  • Wide range of printable products to design and get delivered to your door
  • 5GB of cloud storage


With millions of users and billions of page views, social media is one of the most powerful marketing tools you can implement to reach your target audience and drive business growth. However, Facebook is not the only social media platform that you should be marketing on. There are a number of other platforms including Twitter, Instagram, Google+, LinkedIn, and Pinterest that you can use to market your business.

Besides offering a more personal touch, social media marketing allows businesses to target their target market effectively by allowing for customer feedback and interaction. So which social media platform do you find works best for your business? We would love to hear from you.

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