The Ultimate List of Lead Generation Tools for 2023

Lead generation is a process of attracting new leads to a business. It is done to increase business sales and customer base and support marketing efforts. Companies use lead generation tools to capture qualified leads that can be qualified leads for sales campaigns and marketing campaigns.

Most lead-generation tools help in email marketing, social media marketing, website forms, landing page optimization, contact management, analytics, and lead nurturing. There are various lead generation tools available out there for businesses to choose from. While some business owners prefer using free lead-generation tools, others prioritize quality over price.

If you’re planning to expand your business in the future or want to grow your business right now, choosing the best lead generation tool should be your primary concern. But deciding what tool works best for you can be difficult without testing them out first. Here’s our comprehensive guide on testing lead generation tools with real-world use cases so you can get an idea of how they work before investing money into them.

What is a lead generation tool?

A lead generation tool is a software or app that helps sales teams plan, organize, and execute marketing campaigns for lead generation. These tools help sales teams find leads quickly, email leads with landing pages and marketing campaigns, track their marketing campaigns, and analyze lead data.

We conduct exhaustive testing to determine the best lead-generation tools. We rank the lead generation tools based on their features, performance, and user reviews. This lets our readers make informed decisions when choosing a tool for lead generation.

We provide a comprehensive buying guide for each tool so you can choose the best lead-generation tool for your business. We keep our readers updated on the latest lead generation tools and software so they can stay on top of the market. A lead generation tool is an invaluable marketing tool that sales teams can’t live without.

How to choose the best lead-generation tools for you?

We conduct thorough testing to determine the best lead-generation tools. We evaluate each tool based on its features, performance, and user reviews. Based on this process, we rank the lead generation tools for each market objectively and help our readers make informed decisions. – In our buying guide, we have covered every feature of each tool in detail so you can make an informed decision.

Besides, we also provide a detailed comparison of lead generation tools and software to help you choose the best tool for your business. Also, we keep our readers updated with the latest lead generation tools and software so that they can stay abreast of new trends and developments in the industry.

1. LiveChat

LiveChat is one of the most popular lead generation tools because it is quick, easy to use, and provides a user interface that is easy to understand. LiveChat allows you to interact with customers in real-time and answer their questions quickly. It also offers the option to record your interactions so you can review them later. This tool can be useful for sales teams looking for new leads or customer support teams looking for information about a specific customer.

By using LiveChat, you not only get information about the potential customer but also build a relationship with them. It helps sales teams generate new business and the customer support teams save time and improve customer engagement. Overall, LiveChat is an effective lead-generation tool that can help businesses address their marketing needs more effectively.


  • Pricing
  • LiveChat Benefits
  • Tour
  • Features
  • Lead Generation
  • Product Demo
  • App
  • Marketplace
  • Updates

Free plan: No

Price: Starter plan $20/mo per agent billed annually or $24 month-to-month.

Try Team plan features for free for 14 days.

Starter plan features
  • 60-day chat history
  • Basic widget customization
  • Ticketing system
  • Data security

2. HubSpot

HubSpot is a lead-generation platform that offers business owners a variety of tools to help them generate leads. One of the platform’s leading tools is its lead scoring system, which enables business owners to prioritize leads based on their potential value as potential customers. Using this tool, business owners can quickly identify the best leads for their marketing campaigns.

In addition to lead scoring, HubSpot’s other tools include email marketing campaigns and a lead-gen app that allows business owners to collect leads from their websites or social media profiles. This helps business owners save time and streamline their lead-generation efforts. The lead gen app is free and easy to use, enabling business owners to collect leads from social media platforms in just a few steps. Overall, HubSpot’s lead generation platform offers business owners a range of tools to effectively generate leads for their marketing campaigns.


  • Free Meeting Scheduler App
  • Social Media Tools
  • Email Tracking Software
  • Sales Email Automation
  • Ads Software
  • Email Marketing Software
  • Lead Management Software
  • Pipeline Management Tools

Free plan: No

Price: The starter plan Starts at$45/mo billed at $540/yr.

Starter plan features
  • Form automation
  • Email automation
  • Forms
  • Email marketing
  • Landing pages
  • Live chat
  • Email and in-app chat support

3. Albacross

Albacross is a lead generation software that helps businesses identify and qualify leads. It uses a sophisticated algorithm to analyze data points such as website visits, social media interaction, and email sign-ups. The software then provides businesses with a list of qualified leads they can contact directly.

Albacross has been widely considered to be one of the best lead-generation tools available today, due to its ability to identify and qualify leads quickly and easily. Its unique approach to lead generation automation allows businesses to save time and resources while still getting results.


  • Analytics Enrichment
  • Personalization Enrichment
  • Intent Data and Workflows
  • Account Based Marketing

Free plan: No

Price: Request pricing

4. WisePops

WisePops is a lead-generation tool that helps businesses extract valuable leads from their database. It offers a variety of features to help businesses target and capture leads from different sources. WisePops enables business owners to find leads based on their business goals, market, and industry. The platform helps businesses identify and prioritize leads based on their business goals, business size, and business stage.

WisePops also provides tracking and reporting tools that make it easy for business owners to see how their campaigns are performing over time. The free platform makes it a valuable tool for small and medium-sized businesses looking for ways to streamline their lead generation process.


  • Popups
  • Notification Feed
  • Audiences
  • Campaigns

Free plan: No

Price: Plan $83/mo.

Plan features
  • Unlimited campaigns
  • Unlimited users
  • A/B testing & scheduling
  • Goal tracking & analytics

5. OptinMonster

Lead generation software OptinMonster is lead generation software that helps companies capture and convert leads into customers. It provides a range of features to help generate leads, including email builder, form builder, and lead capture tool. The software regularly updates to ensure it meets the needs of the modern marketer.

It has been used by marketing teams across a range of companies, from small startups to global corporations like Dell and Adobe. OptinMonster is a reliable tool for marketing teams looking to generate leads and build their business. It has proven to be effective at capturing leads from social media channels, email campaigns, website forms, and more. However, marketing teams must continuously optimize lead-generation efforts to reach their business goals.


  • Lightbox Popup
  • Exit-Intent Technology
  • Fullscreen Welcome Mat
  • Floating Bar
  • Slide-in Scroll Box
  • Inline Forms
  • A/B Testing
  • Conversion Analytics
  • Yes / No Forms
  • OnSite Retargeting
  • MonsterLinks
  • MonsterEffects
  • Page-Level Targeting
  • Geo-Location Targeting
  • OnSite Follow Up Campaigns
  • InactivitySensor

Free plan: No

Price: Basic plan is normally $16/mo 9$/mo (billed annually).

plan features
  • Use on 1 Site
  • 2,500 Pageviews
  • Unlimited Campaigns
  • Unlimited Subscribers
  • No Subscriber Fees

6. Hello Bar

Hello Bar is a lead generation tool that allows you to generate leads through email and social media. It has a variety of features, such as lead tracking and leads nurturing. It also has a built-in CRM system that allows you to manage your leads and track your sales results. Overall, Hello Bar is a powerful tool for business growth. It helps businesses generate new leads and stay organized during lead-generation campaigns.

Hello Bar has been widely adopted by business professionals due to its versatility and ease of use. It offers a variety of features to help business owners efficiently find and engage with qualified leads. This tool has proven its effectiveness time and time again, resulting in increased business growth and profitability.


  • Bars
  • Modals
  • Alerts
  • Sliders
  • Page Takeovers
  • Themes
  • Styling
  • Design Assistant
  • Location
  • Ad, Campaign
  • Date & Time
  • Analytics
  • Custom Reports
  • Test & Optimize

Free plan: No

Price: Elite plan $99/mo.

Elite plan features
  • Up to 500,000 Pageviews/mo
  • Unlimited number of popups
  • Subscribers, and A/B tests
  • Premium-level support, design features, and integrations

7. ReferralCandy

ReferralCandy is a referral marketing software that allows businesses to easily create and manage referral programs. The software offers a variety of features, including a referral system, customer database, and referral rewards program.

Overall, ReferralCandy is easy to use and has a user-friendly interface that makes it ideal for organizations looking to streamline their referral marketing process. It offers a variety of marketing tools, such as email marketing, social media marketing, and website hosting. This software can help businesses build strong customer relationships and increase sales.

In addition to ReferralCandy’s features, it is notable for its analytics tools that provide business owners with information about their referral campaigns. These analytics tools help business owners understand the success of their referral campaigns, identify new opportunities for growth, and address issues with their programs. Overall, ReferralCandy is a software tool that can help businesses easily manage their referral programs.


  • Automatic integration
  • Simple email integration
  • Custom developer integration
  • Subscription app integration
  • Email marketing
  • Analytics
  • Retargeting
  • Promote on your behalf
  • Track successful referrals
  • Manage referral fraud

Free plan:

Price: Premium plan $47/ month Billed yearly + 3.5% commission fee.

Try Premium, and Plus for free.

Premium plan features
  • Unlimited customers
  • Dashboard & data reports
  • Live chat support
  • Advanced fraud management

8. Jotform

Jotform is a lead-generation tool that allows users to create forms, surveys, and more. It is free to try and has a free trial period so you can test the tool before making a purchase. With Jotform, you can easily capture contact information and build your lead list in just a few easy steps. You can also import leads from other tools or software and track your marketing analytics.

Jotform offers a range of pricing options, so you can find one that best suits your business needs. The free trial ensures that you get the most out of the tool before investing in it fully. Whether you’re looking for lead generation software or marketing automation software, Jotform is sure to have something that fits your business needs and budget.


  • Jotform Teams
  • Enterprise Mobile
  • Prefill Forms
  • HIPAA Forms
  • Secure Forms
  • Assign Forms
  • Online Payments
  • Widgets

Free plan: Yes

Price: Bronze plan $19.50/month(Billed annually at $234).

Free plan features
  • 5 Forms Form Limit
  • 100 Monthly Submissions
  • 100 MB Available Space
  • 1,000 Monthly Form Views
  • 500 Total Submission Storage
  • 100 Fields per form
  • 10 Monthly Payment Submissions
  • 10Monthly Signed Documents
  • 1 User per Team


Make lead generation tools a part of your marketing plan. If you’re looking to increase sales, marketing leads are an essential tool. There are numerous lead-generation tools available in the market today. Opt for the tool that gives you the best leads. If you’ve used any lead generation tool that we haven’t included, feel free to share it with us in the comments section below.

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